| Feature |
Benefits |
DeepTarget
SmartPrint provides flexibility in your direct mail
campaign with 4 levels of power that provide a level
of sophistication relevant to your needs: - SmartPrint
Basic for simple personalization and name &
address printed directly onto your mailing.
- SmartPrint
Plus for customized versioning based on gender,
age and lifestyle; personalized maps and targeted imaging.
- SmartPrint
Power Plus for personalizing everything: use lifestyle,
age & gender-oriented graphics with deeply rules-based
versioning; personalized maps; personalized web pages;
MagicImage and more!
- SmartPrint
Gallery for pre-designed campaigns with proven power.
| The
benefits to DeepTarget SmartPrint can be summed up in
one statement across the board: Higher Response
Rates - Response
can increase as much as 135% - 500% in some cases*
- Lower
overall campaign cost
- Increased
ROI
- Enhanced
customer image
- Door-to-door
maps reinforce your location and proximity
- Creative
messaging and graphics that WOW the consumer
- Versatility
*Romano
& Broudy, |
| DeepTarget
SmartPrint gives your direct mail campaign power with
intense levels of personalization. You can speak directly
to an individual with targeted images, targeted messaging
and relevant offers. |
| DeepTarget
SmartPrint lets you use any form of personalized print
media to share your messages: personalize a brochure,
newsletter, a flyer, self-mailer, or postcard |
| DeepTarget
SmartPrint provides personalized maps that take consumers
from doorstep to doorstep - from their home to your
location. It's a Wow-factor! |
| DeepTarget
SmartPrint uses Xerox's high-end iGen3 digital press
to create superior-quality, short-run, full-color marketing
materials with quick turnarounds. |
| DeepTarget
SmartPrint provides personalized web page that let the
consumer respond to a call-to-action; offer drawings
and giveaways; collect additional information; or feature
additional offers. | The
benefit to DeepTarget SmartPrint PURLs is higher conversion
rates that result in more closes. |
